Representing Business Strategy through Goal Modeling

This paper focuses on the representation of business strategy through goal modeling. Traditional approaches to goal modeling focus on capturing the business goals into an accurate representation. Business goals originate from the vision and strategy of the company being modeled. By restraining to model the business goals, traditional approached often fail to capture the meaning of goals and the managers’ vision of business. By capturing some of the concepts underlying management theories such as the Balanced Scorecard, a new approach to goal modeling is presented. This approach aims at providing a modeling language that is closer to the manager’s and business needs.